Atta Girl

Category

Packaging, branding, print, mixology, small business

Deliverables

Custom logo, cocktail kit templates, packaging, stationery, social media 

Credits

Sean Bacon, Bradford Prarie & Kaitlin Ryan

Overview

AttaGirl Cocktails is a new service of at home cocktail kits & classes. Born from the 2020 pandemic, AttaGirl helped fill a void during an uncertain time. Connecting over thoughtful cocktails, a shared appreciation of craft spirits & warm hospitality—AttaGirl helps you enjoy the art of mixology from your home!  

Approach

The logo was inspired by the Golden Gate Bridge and the hilly streets of San Francisco. Type pairing between Dolce and Purveyor give the logo a friendly and refined yet vintage aesthetic. Novecento and Bree typefaces are used throughout the brand adding to the classic and contemporary vibe of AttaGirl. The colors chosen represent the owner of AttaGirl, Kaitlin Ryan.  

Brand Board

Social Media 

Printable Labels  

Stationery 

2024 © Eric Applegarth