Float
Category
Packaging, branding
Deliverables
Logo, packaging
Credits
Sean Bacon & Bradford Prarie
Overview
Float is a new brand of CBD Oatmilk Cream, formulated for flavor and function. Float comes in four different flavors, each packed with 100 MG of CBD extract. Add float to your next coffee, smoothie, or sip right from the bottle. Elevate your life with Float!
Approach
Tan Type’s beautiful and bold Grandeur was used for the logo, giving the brand an over-the-top psychedelic vibe, pairing with Purveyor font for it’s futuristic characteristics. Using vintage glass milk bottles promotes Float’s love for reto sustainability and waste hierarchy.
Brand Board
Labels
2024 © Eric Applegarth