Float

Category

Packaging, branding

Deliverables

Logo, packaging

Credits

Sean Bacon & Bradford Prarie

Overview

Float is a new brand of CBD Oatmilk Cream, formulated for flavor and function. Float comes in four different flavors, each packed with 100 MG of CBD extract. Add float to your next coffee, smoothie, or sip right from the bottle. Elevate your life with Float! 

Approach

Tan Type’s beautiful and bold Grandeur was used for the logo, giving the brand an over-the-top psychedelic vibe, pairing with Purveyor font for it’s futuristic characteristics. Using vintage glass milk bottles promotes Float’s love for reto sustainability and waste hierarchy.    

Brand Board

Labels 

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