The Treehouse

Category

Branding, packaging

 

Deliverables

Custom logo, packaging, stationery, web & mobile

 

Credits

Sean Bacon & Bradford Prarie

Overview

Nestled in the northwestern part of the Willamette National Forest, Oregon, the Treehouse is a magical destination vacation. A safe, hidden oasis where nature meets BOHO vintage. An almost childlike atmosphere for individuals to adventure, reconnect with nature, and heal. A trustworthy, sustainable, eco friendly, farm-to-table establishment.

 

 

Approach

The Treehouse is dedicated to protecting the planet in style. With a rich and earthy color palette selected straight from the forrests of Oregon. Parkside font was used for the logo, rounding off the edges and embelishing the "T" to highlight a sense of security and hospitality. The secondary typefaces were used to exhibit a bold and timeless style while remaining soft inviting.  The pattern and graphic elements used tie the whole brand together ultimately increasing the hotel's brand equity.

 

 

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Brand Board

TREEHOUSE_B.GUIDE_

Web & Mobile 

TREEHOUSE_WEBandMOBILE

Social Media

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Toiletries

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Stationery

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2024 © Eric Applegarth