Cigna

Category

Rebrand, healthcare

Deliverables

Custom logo, brand guidelines, billboards, website

Credits

Sean Bacon & Bradford Prarie

Overview

Cigna Healthcare was founded in 1981 and has gone through two major rebrands. It's intentional, simplistic deisgn was intended to make navigating easier for the individual. Their brand equity is invested in their solid color palette selection.

Approach

Simplifying was the first step to this rebrand. Rooney Sans was the best choice for the new logo and symbol. Using the letter "C" for the arms and simplifying the amount of leaves elevated the brand. Untangling the brand's website's heirarchy also aided in a successful rebrand.

Brand Board

Billboards

Cigna Homepage

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